FOR IMMEDIATE RELEASE
ANNOUNCING THE KURE MENDOCINO INVITATIONAL- A CUSTOMER-DRIVEN CANNABIS COMPETITION
For Russell Green, founder and CEO of Kure Wellness- three Mendocino County dispensaries, a continuing dream is to showcase and market the region's cultivators and distribute their cannabis flowers to a broader audience.
“Despite the fact that Mendocino County cannabis has name recognition, very little of our high-grade products are sold south of the Sonoma County line," says Green. "In order to address this issue, we have created the Kure Mendocino Invitational- a customer-driven contest where customers will vote to determine the premiere county cultivator."
The idea for the Invitational is simple, says Green.
"Come harvest time, we will begin accepting entries from local, licensed farms. The first 28 entrants that meet our high-quality standards will be entered into the contest."
Kure staff will do the heavy lifting- testing, packaging, manufacturing and marketing their flower.
"In February 2022, we will have 28-gram 'sampler' boxes available for purchase by the public. These samplers will contain 28 individual grams from the top 28 farms. We believe the public drives the cannabis market. We respect their opinions and want them to have a say in identifying our region's superior cannabis products."
Customers will have the entire month of February to judge the cannabis samples and submit their votes to a confidential online portal.
The event officially kicks off on September 10th with a farmers-only informational supper held at Kure's Lake Mendocino Drive retail store.
"We will introduce ourselves to our farmers, present the concept of the event and encourage everyone to sign up." Interested cultivators should contact Kure to RSVP.
Following the supper, Kure will begin accepting high-grade flower for consideration from October 1st to December 31st. All 28 entrants will be featured in a commemorative booklet, and all 28 entries will be sold at Kure outlets and regional partners.
"Once we've determined the winners, we will host an elegant dinner party for our farmers and their guest on April 1st, 2022. We want to keep this event simple, safe and focused on the people who are responsible for growing what is arguably the best cannabis in the world."
"We hope there is enough interest to replicate the Invitational throughout the year, thus providing our farmers with reliable outlets to sell their wares, generating much-needed revenue and credibility for our county while creating a fun, memorable event for our customers and supporters,” Green concludes.
A PDF is attached below. Feel free to share. For more information email firstname.lastname@example.org, attention Leslie or phone (707) 621-5390.